Success all round at D&AD

Design and Art Director Guild (D&AD) 2014 – Annual Student Competitions.

Naomi Edmondson, a BA (Hons) Graphic and Media Design student has won an In Book Award for her project ‘Better Shade’. Her set brief was in the National Trust sponsored section of the awards. She explains: “Children of the 80s and 90s climbed trees, built dens, made mud pies and rode bikes everywhere. There were fewer electronic gadgets to keep us indoors along with the lack of grown-up responsibilities. The Better Shade campaign taps into these great memories and reminds grown-ups of how good it feels to be outdoors. The emotional connection inspires us to rediscover nature via National Trust sites and escape the busy stuff of grown-up life.”

D&AD New Blood

On the 2nd July, The School of Design used the national New Blood exhibition in East Londons Spitalfield market to launch Edit 01, this LCC publication which is a book that showcases the best from the School of Design, the LCC stand was excellent and won the award of Best Stand.