Sea Jelly
![Berry Blue card holder.](/static/d7e487ea0fd521908723b026ceb4f1f2/37941/07ffd9f1-3ad3-4e42-a952-075d75546ad3-2022-02-08_15-47-35_448119.jpg)
Berry Blue card holder.
Amaya Crichton-Smith and Ruth Kruger are both GMD students currently taking the Diploma in Professional Studies. They told us about their involvement with an exciting new eco-accessories venture:
Sea Jelly was formed by Amaya, Ruth and Sarah Gibbon, after Sarah’s final year in Bags & Accessories at London College of Fashion. Sea Jelly is our response to the fast-pace of the fashion industry, overproducing and disposing of items that harm the environment and end up everywhere, from beaches to landfills. Our ‘jellie’ cardholders are made out of a seaweed biomaterial made and developed by Sarah that can biodegrade in your home compost.
“We watched Sarah mad-scientist it in our kitchen, developing biomaterials, growing scoby from kombucha we had somehow found on FreeCycle or fishing out avocado stones from the compost for pink dye ” – Amaya
The biomaterial is sturdy and sewable, beginning to decompose only when in the conditions of compost. Being a part of the journey – Ruth even modelled for the shoot of Sarah’s final bags – it was natural that we combined our skills, graphic and making, to build Sea Jelly together.
“Our branding approach to Sea Jelly is the re-brand of Jell-O, instead of coming from the land (pigs), it comes from the sea (seaweed). It’s a nod to the vintage Jell-O aesthetic with a fun, friendly twist. Jell-O was a revolutionary item for its time, and we believe Sea Jelly also captures a new wave of sustainable revolution happening right now” – Ruth
We sold our biodegradable card holders at the Crafty Pop-Up in LCC over Christmas and are up to exciting things on our Instagram @seajellyaccessories, with new developments coming soon!
![Berry Blue card holder.](/static/d7e487ea0fd521908723b026ceb4f1f2/37941/07ffd9f1-3ad3-4e42-a952-075d75546ad3-2022-02-08_15-47-35_448119.jpg)
Berry Blue card holder.
![Parma Violet card holder.](/static/5b4849eb26a472d4e6f4995cc932e75d/897b2/29ee1c37-325d-43ed-ac07-d77c4b15b2e2-2022-02-08_15-47-39_664895-e1644335431654.jpg)
Parma Violet card holder.
![Berry Blue card holder.](/static/712048b65eb15d1bbe8b6435c2dd880b/c4c72/dsc07319-2022-02-08_15-47-44_385331-e1644335498328.png)
Berry Blue card holder.