Net Zero Interception
LCC Earth Week
Final year students who chose the ‘Interception’ brief this year were challenged by the UAL Net Zero Team to “Create a live campaign for Earth Week 2026, to test how UAL can reimagine its approach to behaviour change communications to drive meaningful, lasting change.”
Participating students used Earth Week at LCC in May to gather audience feedback on their prototype ideas for reducing UAL’s carbon footprint.
After further refining their concepts, some students opted to deliver presentations to the Net Zero Team and key UAL staff, pitching their ideas in a professional context.
GMD would like to thank: George Barker (Net Zero Organisational Development Consultant), Luca Beckerson (Senior Design Project Manager, Catering Retail & Accommodation), Laura Bellamy (Head of Sustainability Data & Reporting), Anna Elliott (Marketing & Communications Manager, Accommodation Services), Jennifer Georgeson (So Just Shop), Mia Liyanage (Senior Educational Developer), Ellie Meure (Sustainability Manager, Waste & Circularity), Henrietta Ross (Programme Director, Graphic Design Communication) for their feedback.
All of the project presentations can be viewed here.
GMD Students: Sarina Chen, Abbey Colduck, Zhuolan Gu, Yu Jiang, Jingyi Li, Hawen Lin, Xiang Liu, Seojeong Park, Meixi Song, Helen Xue, Qishu Yang, Xichen Zhao, Zihao Zhang, Yining Zhou, Zhiying Zhu.
LCC Earth Week
LCC Earth Week
LCC Earth Week
‘UAL Halls Reuse Fair’, Sarina Chen. “Well done on such a clear and comprehensive proposal Sarina. I'm struck by the extent of the issue (20 tonnes of waste is large) and your two-pronged approach to target attendees and donors. I would love to see this idea realised...” GB
‘Share Swap’, Jingyi Li. “...you have thought of the benefits and impacts not just on the environment, but for the students that use the shop and the shop itself. Really great, well done.” LB
‘Sort It Right’, Xiang Liu. “This was super imaginative and it is hard to make waste look visually appealing, which you did! I commend you for seeking out and interviewing a cleaning staff member, ...asking people how our design solutions could help them (or not) rather than assuming what will be helpful for them is an important element of climate justice practice. Well done!” ML
‘Zero Byte’, Seojeong Park. “Fascinating project, I think this could have use in staff development as well as student training, ... I also admired how you acknowledged the contradiction of using AI as part of the project; these are the living contradictions that stop people engaging in climate work often because of the pressure to be perfect...” LM
‘Empty It First’, Meixi Song. “The data you’ve used shows a key finding, that people think they are recycling correctly, but are actually often contaminating a whole batch of recycling and you’ve turned that finding into useful, actionable messaging.” LB